BabyPage Privacy Policy

Your privacy is important to us. This policy explains the information practices of BabyPage, Inc., a Delaware corporation (together with its successors and assigns, “BabyPage”, “we”, “us” or “our“), defines the privacy options of each of our users (each, a “user”, “you” or “your”) and describes how your information is collected and used by us, the owner and operator of the website (the “Site”) and our related sites, services, products, tools, mobile applications or other applications (together with the Site and the App, collectively, the “Services”).

By using or visiting the Services, whether or not you create an account with us, you agree to the collection and use of information in the manner described in this policy. BabyPage shall have the right at any time and without prior notice, at its sole discretion, to revise this policy. Such revisions and additions shall be effective immediately upon notice, which may be given by any means, including but not limited to posting the revised policy on the Site. You are responsible for reviewing the Site periodically for any modification to this policy.

The Services and Information We Collect

The Services is an online platform that guides mothers, fathers and other users through an online customized “baby book” creation process. The Services include, among other things, features that prompt users to answer questions relating to milestones in a child’s life and upbringing and enable users to post and upload content relating to such milestones and such child. Based on responses and other content provided by users, the Services automatically generate customized digital baby books that can be viewed through the Services (each, a “Platform Book”). The Services may also contain features allowing users to share content with friends and others on social media sites, to order high-resolution, finished versions of Platform Books in .pdf format (each, a “DigiBook”) or to order printed bound copies of Books (each, a “Printed Book” and, together with Platform Books and DigiBooks, each a “Book”). In addition, certain features of the Services may be available only to users that purchase a “BabyPage Plus” or other upgraded subscription to the Services.

This policy applies to all information collected through the Services and any information you provide to BabyPage, whether or not you create an account with us. Additional detail about information that you provide to us and information that we collect through or in connection with your use of the Services, organized by category, is set forth below.

Information You Provide to Us

To use most features of the Services or participate in certain activities sponsored by BabyPage, you will be required to create an account with us. You will provide us with personal information when use any of the Services or tools or participate in certain BabyPage-sponsored activities. The personal information we collect when you create a BabyPage account includes: your name; your email address; a password that you select; whether you are a mother or a father; and the sex and birthday of the child about whom you intend to create a Book. We may allow you to create an account with the Services through the use of a third-party service such as Facebook, in which case we will collect personal information provided through such third-party service in accordance with your privacy settings with such third-party service. You may also choose to provide us with your child’s nickname and time of birth in connection with your user account. The information you submit to BabyPage in connection with the creation of a Book may include your text, photographs, video, graphics, music and any other materials you might submit as part of, or in conjunction with, your use of the Services. Such text and other materials are likely to include without limitation written narratives describing events relating to a child’s life and upbringing and associated dates.

Transaction History

We also collect information about transactions you conduct through the Services, such as transaction dates and purchase prices if you purchase a DigiBook or a Printed Book or an upgraded subscription to the Services.

Usage Data and Device Information

In addition to the personal information you supply, we collect certain information about how you and other users use and interact with the Services and information about the device or devices you are using to access the Services. This information may include your IP address, which web browser you are using and the location of your device. We use such data in the following ways: to improve the design of the Services, to provide personalization on Services, to evaluate the performance of our various features, activities and programs and for our internal business analysis purposes. The technologies we may use to gather this information may include analytics software, IP addresses, cookies, web beacons, browser detection, device detection and weblogs. Certain of these technologies are further described as follows:

  • We use “cookies,” which are small data files that are stored on your computer or device when you visit certain online pages. Cookies often include a unique identifier that may record your preferences and actions. For more information on cookies and how to disable them, you can visit
  • We use web beacons, also known as “tags” or “pixels”, to collect information about how you use a given website. Web beacons are an invisible graphic placed on a web page.
  • We use “log files”, also called “server logs” to track actions on the website as well as collect data including browser type, IP address, referral pages, and date/time stamps.

How We Use Information

Our primary goal in collecting your information is to provide you with a personalized, relevant, and positive experience when using the Services and to generate one or more Books for you based on content you provide.

We use information provided by you to manage your account, to process transactions and to provide the features of the Services, to present and tailor content in a manner effective for you and your device, to notify you about changes to the Services or address questions you may have about the Services, and to send you messages in accordance with your marketing preferences.

We may analyze and use information provided by you to present you with personalized product recommendations on or through the Services and, as discussed below, we may contract with third parties to bring you these product recommendations.

We may contact you with promotions and updates relating to the Services, or for other activities and purposes. The contact information you submit will not be used for these purposes if you choose not to receive such communications. You can control your privacy preferences regarding such communications (see the section below entitled “Your Privacy Preferences”) and can unsubscribe to any emails you receive.

From time to time, you may be invited to participate in BabyPage-sponsored activities or programs. BabyPage may request that you provide some or all of the above listed personal information to participate in those activities or programs. We use information collected from activities and programs to learn about users in order to improve our services and develop new products and services of interest to our customers.

We may from time to time select certain content posted or uploaded by users within the Services and display such listings for promotional purposes on a third-party social network, such as Facebook, Twitter, Instagram or Pinterest, or via email or blog postings. We will obtain the submitting user’s permission before displaying any such content for such promotional purposes.

As discussed above, we may use analytics software and other tools to collect data about how users use and interact with the Services. We may use this data to better understand various aspects of the Services, such as which features of the Services are most useful to users and which features may require improvements in future iterations of the Services. We may detect the type of web browser or device you are using to optimize the performance of the Services and to understand the mix of browsers and devices used by our users and visitors.

We and our third-party partners also use these technologies to personalize your experience and deliver advertisements, for research and marketing purposes, and to track your exposure to online advertisements. We may also use information we receive from third-party sources to enhance and validate the accuracy of your customer records. We may use your information in other ways not listed here, for which we will provide notice at the time of collection and as required by legal process.

We use Google Analytics to help us understand how our customers use the Services. You can read more about how Google uses your personal information here. You can also opt-out of tracking analytic data through Google Analytics here.

BabyPage may also contract with unaffiliated third parties to provide services, such as printing and shipping of Printed Books, software for certain features within the Services, customized recommendation of products to users, customer communications, analyzing and evaluating the information we collect, and other services. When we do this, we may provide your personally identifiable information to third parties only to provide those services, and they are not authorized to use your personally identifiable information for any other purpose.

Behavioral (Remarketing) Advertising

Remarketing is a form of targeted online advertising by which online advertising is targeted to consumers based on information about their previous actions on the Internet. This information includes without limitation the following types of data:

  • Data about your browsing activity (including which pages you visited and when, and what items were placed in your cart);
  • Device and browser information (including IP addresses, cookie strings, device types and mobile device unique identifiers); and
  • Ad data (including how many times you have been served an ad, what page the ad appeared on and interactions such as clicks or views of the ad).

As described above, we use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. Additionally, third-party vendors may use this data for the purposes of delivering targeted ads.

For more information about how targeted and behavioral advertising works, please visit the Network Advertising Initiative’s educational page at

You can opt-out of targeted advertising on certain sites or services by using the following links:

You can learn more about your options to opt-out of mobile app tracking through your device settings and by resetting the advertiser ID on your Apple or Android device. For more information about how to change these settings go to:

Facebook Pixel

With your permission, our website utilizes the Facebook pixel services of Facebook Inc., 1601 S California Ave Palo Alto, CA 94304 USA. This tool allows us to follow the actions of users after they are redirected to the website by clicking on a Facebook advertisement. We are thus able to record the efficacy of Facebook advertisements for statistical purposes. Using this data also allows us to improve our advertising for a better user experience and also to retarget users with further advertising on Facebook and the use of custom audiences. You can find more information and revoke your permissions here.

Facebook HTML & 3rd Party Lead Generation Ads

Through the use of Lead Generation Ads on Facebook and other 3rd party partners, we may obtain personal information or contact details. The use of Facebook users’ data and any data collected through 3rd party lead generation forms will be governed by the BabyPage, Inc. Privacy Policy.

Our Commitment to Data Security

Access to your data is limited to authorized BabyPage staff or approved vendors. Although total security does not exist on the Internet, BabyPage shall make commercially reasonable efforts to safeguard the information that you submit to BabyPage.

Use of the Services by Children

The Services are not intended for use by children. BabyPage will not knowingly collect any personally identifiable information submitted by visitors to the Services site who are under the age of 13. If you are under the age of 13, please do not use the Services or submit any personal information through the Services. We encourage parents and legal guardians to monitor their children’s internet and mobile device usage and to help enforce this privacy policy by instructing their children never to provide personal information through the Services. If you have reason to believe that a child under the age of 13 has provided personal information through the Services, please contact us, and we will endeavor to delete that information from our databases.

Information About Children

As set forth above, the Services allow users to submit information about their children. Such information may include your child’s name, age, birthday, birth time, nickname, gender and photos of your child. The Services also invite you to write about and otherwise record memories about your child and certain events in your child’s life. Submitting information about your child or children (and the amount of information you provide) is always optional. We urge you to exercise caution when submitting information about your child.

If you choose to submit information about your child, we use that information to customize your experience in using the Services, but we do not, without action on your part, display or disclose such information to other users or members of the public. The Services may allow you to share Books or other information about your child with friends, family and others via email, posts to social media sites such as Facebook or Twitter and other methods. WE URGE YOU TO EXERCISE EXTREME CAUTION IN SHARING ANY BOOK OR ANY OTHER INFORMATION OR CONTENT ABOUT YOUR CHILD. Whenever you share a Book or any portion thereof on any social media site or otherwise, it is out of our control. Once something is made publicly or semi-publicly available on the internet, it is practically impossible to take down all copies of it or otherwise control its further dissemination.

Your Privacy Preferences

If you have any questions about your personal information, or you would like to correct, update, or delete any of your personal information or data that we may collect, please email us at [email protected], or write us at BabyPage Privacy Team, 12231 Academy Rd NE #301-191, Albuquerque, NM 87111.

BabyPage may provide or make available to users marketing communications such as e-mail newsletters, product and service updates, and promotions. BabyPage users generally find this type of information useful. Should you choose to not receive such future communications, you can follow the “unsubscribe” or similar instructions at the bottom of the email sent by BabyPage.

How to Access or Correct Your Information

You can access and maintain your personally identifiable information on your account page in the Services.

Disclosure of Your Personally Identifiable Information

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order or legal process. It is also possible that BabyPage would sell all or substantially all of its assets and business. In any transaction of this kind, customer information, including your personally identifiable information, may be among the assets that are transferred. If we decide to so transfer your personally identifiable information, you will be notified by email or a post to the Site.

Privacy and Links to Third Party Websites

The Services may contain links to other websites. BabyPage is not responsible for the privacy practices of these other sites. We encourage you to be aware when you leave our site, and to read the privacy statements of each website that collects personally identifiable information. Some linked sites may be co-branded with our trademarks and those of our business partners. They may have the look and feel of, but the URL in your browser window will indicate that you are visiting a different site. This policy only applies to information collected by BabyPage.

How to Contact Us

Should you have privacy questions or concerns, please send an email to [email protected].

Historical Modifications

The original version of this policy became effective on August 1, 2015. This policy was most recently updated on or about November 1, 2021. If you would like to view prior versions of this policy, please contact us at [email protected].